Tuesday, July 26, 2011

AsterHouse, defined

New England foliage...Southern charm...West Coast beaches...Northwest mountain ranges....Midwest....hmmmm....






As much as Amanda and I both love to visit these gorgeous destinations, we don't live there....we live in small-town-midwest America...and most days, we love it! It is where our families are being raised, our husbands work and we play (and do a little work of our own!!). There are so many blessings to small town living.


As we sat down to brainstorm ideas for our business name, descriptors flowed fast...simple, approachable, casual, elegant, unique, crisp, clean, comfortable...Our desire was to find a word or phrase that pulled those things together. We loved the thought of a beach house...a place that oozes comfort, family, memories, simplicity, and welcome...alas, we are miles and miles and miles from any beach... In fact, we are almost smack dab in the center of the country...as far away from any said beach as you can possibly get...so, how could we find a word that communicated those same qualities, yet celebrated our flint hills, small town locale??


Aster: name of a flower prolific in the plains and hills

of Kansas...the name comes fromthe ancient greek word

meaning "star"





"Ad Astra per Aspera": our state motto...meaning "To the Stars with Difficulty...the aspiration of Kansas is to reach the unattainable; its dream is the realization of the impossible"


From the outset of our business, our desire has been to stay true to our midwest roots all the while aspiring to bring quality, welcome, simplicity, creativity and great design to each of our clients...We hope these words will quickly become synonymous with AsterHouse Design!!































































































No comments:

Post a Comment